Booking a sporting event today means a dozen disconnected websites. Pack Sports Group is fixing that — building the booking platform for sport, where event entry, travel, accommodation, dining and recovery live in one checkout. Our flagship, PACKRUN, launches August 2026.
Pack Sports Group Ltd
CRN SC883394 · Registered in Scotland
Isle of Lewis · United Kingdom
Marathons, ultras and fun runs — with travel, accommodation, dining and recovery bundled into a single checkout. The founding-member waitlist is open now.
PACKRUN launches first. The same technology, payments and partnerships then extend across every endurance sport.
Book races, then add travel, hotels, dining and recovery. The complete race experience in one platform.
Sportives, cyclo-cross and mountain bike races — your cycling adventure from first pedal to finish.
Open water events, pool competitions and triathlons — your swim trip from entry to towel dry.
Track days, motorsport events and road trip experiences. Travel, hotels and adrenaline — handled.
Trails, guided hikes, mountain huts and basecamp accommodation for every explorer.
Pack Sports Group was founded on one observation: sport is fragmented. Athletes spend hours across dozens of disconnected platforms just to enter an event, get there, stay somewhere, eat well, and recover. It’s broken — and we’re fixing it.
We build vertically integrated platforms that bundle every booking an athlete needs into one seamless experience. One search. One checkout. One place to manage your entire sporting life.
Founded and headquartered in the Outer Hebrides of Scotland, Pack Sports Group is self-funded and founder-led. We are actively engaged with Scotland’s enterprise ecosystem and seeking strategic partnerships as we bring PACKRUN to market and develop our wider portfolio.
The long-term vision: one account, one checkout, every sport — the booking layer for an athlete’s entire sporting life, starting with running and extending across cycling, swimming, hiking and motorsport as the platform proves itself.
We build for the long term. For the community. For the pack.
PACK™, PACK SPORTS GROUP™ and PACK RUN™ are pending registered trademarks — publication approved by UKIPO. All companies registered in Scotland: Pack Sports Group Ltd CRN SC883394 · Pack Run Ltd CRN SC883554 · Pack Swim Ltd CRN SC883647 · Pack Hike Ltd CRN SC883626 · Pack Drive Ltd CRN SC883579 · Pack Bike Ltd CRN SC883586.
Incorporated and headquartered in Scotland — every group company verifiable at Companies House.
Co-founded and run by Murdo & Rebecca Macaskill — self-funded, independent and accountable to athletes first.
Long-term products for people who train, travel and race — not a directory, a platform.
Every decision measured against one test: does it make the athlete’s booking experience simpler?
Every decision starts with the athlete’s experience. If it doesn’t make their sporting life simpler, we don’t build it.
One search. One checkout. We obsess over removing friction so athletes can focus on what they love.
Sport is better together. We build platforms that connect people — to events, to places, and to each other.
Investors, race organisers, partners and press — we’d love to hear from you. Every enquiry goes directly to the founding team and we aim to respond within two working days.
Prefer email? hello@packsportsgroup.run